Tina Antonio
Tina Antonio

Tina is founder of Change Q: a specialist charity strategy consultancy. She has over 25 years experience working across the charity sector as a consultant and as Director for several major national and international charities. Winner of a Professional Fundraising Gold Award, she has spoken at national sector conferences, trained on behalf of CAF and is mentor and visiting speaker for the University of Bristol.

The COVID-19 crisis is placing tremendous pressure on all sectors of society and (despite some of the much-publicised over-stocking) it has been heartening to see people’s compassionate response. Even before the crisis the charity sector was already carrying a large share of the social welfare and healthcare support activity, often without sufficient funding. As such, many of our clients in these sectors are now under enormous pressure. Despite this they are showing huge resilience and adaptability as they both rapidly respond to the need and adapt to the delivery context. It is both moving and worrying. I have one CEO client who continues to serve even while she is ill.

With all the government intervention we hope that the bounce-back will be equally rapid but some shifts are of course inevitable. Some of our clients are adjusting their services and delivery systems now to ensure that they can weather the storm. As we enter the recovery stage many will be looking ahead and working out what changes are needed to services, fundraising and partnership-working to increase their sustainability.

Change Q wants to do everything we can to support our charity clients at this time so we will be working in the following way:

Remote Working

We can deliver most elements of our support remotely. We are used to working with individuals and groups in different locations and with the combination of Zoom, conference calling, cloud-based graphics and a little patience we can make just about anything work. It can even be good for making people still feel part of something.

Support services for medium sized charities

As well as our usual accessible strategy packages for service development and fundraising, we will be providing certain charities with special, subsidised crisis management packages.

We will continue to run our research and organisational development work as required by our clients but delivered remotely until conditions return to normal.

We are thinking of you all at this time and standing in admiration of what you all achieve. If you’d like more information on any of the above I can be reached at

Otherwise stay safe.

Change Q is a specialist charity strategy consultancy. Using high impact, practical services, which suit the limited resources and time of the charity sector, we help charity teams to access vital sector information, master charity strategy tools and create shared action plans. We support charities to develop charity service strategy, partnership strategies, fundraising strategy and marketing strategy while providing insight and evaluation services and organisational development support. To find out more about how we could help you get in touch with or visit

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