Charity Communications

Our belief is this: that if you don’t know it, you can’t communicate it. So we help our clients to cut to the core of what they do and why. It’s not about superficial stuff like clever words and nice logos. It’s about getting to the heart of the matter. Change Q consultants are skilled and award winning communication experts with longstanding third sector experience. We can help your organisation to define and deliver its key messages, whether that’s around branding, an appeal or internal communications and help you to manage relationships that keep supporters and audiences engaged and increasingly committed.


  • Charity branding & communication framework
  • Donor communication strategy
  • Media appeals campaign planning

Charity Branding & Communication framework:

Change Q communication experts lead client teams through a unique, highly efficient 5 day branding process. It’s a different way of looking at your organisation, which distils the essence of it and leads to the creation of powerful key messages which the whole organisation can access daily for greater impact and more consistent marketing.

Donor communication strategy:

Whether you just want to focus upon direct marketing to individuals or to reappraise communications across all your supporter types, Change Q communication experts will lead your charity through the process. We use facilitated planning sessions and tools such as segmentation, donor journey mapping and predictive models to help our clients to create contact strategies which breed loyalty, unlock hidden potential and improve return on investment. We have helped design and implement systems for charities with all turnovers, from £500,000 to £45m.

Media appeals campaign planning:

Our award winning media communications consultants have worked with a wide range of charities to launch and sustain creative and inspiring fundraising appeals, consistently clinching front pages and designing and managing launches which have generated £280,000 worth of media coverage in one week.  With our specialist charity sector experience and deep understanding of fundraising we ensure that our clients’ media appeals reach full potential.

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